THE AI OPERATING SYSTEM FOR REAL ESTATE SALES
01/ 03

Every lead understood.Every sale guided.

Turn every first message into a qualified opportunity with a clear next step.

See My Company on ESTEXA↗
01Client Intelligence02Sales Intelligence03Management Intelligence
AI SALES CONSULTATIONAUTONOMOUS PRODUCT DEMO
LIVE
CLIENT CONVERSATIONWhatsApp
Waiting for the first client message…
NEXT BEST ACTIONPrepare the top 3 residence options in New Cairo and Mostakbal City with the best payment-plan fit.
→
Close probability18%
Best contact time—
Expected value—
SCROLL

Everything that happens with a client…becomes intelligence your company keeps.

Conversations, client data, AI judgment, human decisions, meetings and follow-ups come together in one living Client 360 — preserving context beyond any single salesperson.

CLIENT 360°COMPLETE COMPANY CLIENT CONTEXT
LIVE INTELLIGENCE
AH
CLIENT 360° INTELLIGENCE PROFILEAhmed HassanResidence · New Cairo / Mostakbal · 3BR
VERY HOTWHATSAPPHUMAN SALES
LEAD SCORE86/100AI
COMMUNICATIONConversation Center
64
◫CONVERSATION CENTER64 events · live context
INTENTResidenceAREANew CairoVALUE12M
CLIENT

New Cairo or Mostakbal City.

SOHILA AI

Great. How many bedrooms and what minimum size?

CLIENT

3 bedrooms, 150 sqm or more. Budget around EGP 12M.

3 BR150m²+12MPAYMENTAI extracts meaning while the conversation is happening
CONTEXT LOCKED94%
01The conversation survives beyond the chat
SOHILA AIIntelligence Record
86%
REAL-TIME DISCOVERY86%18 / 21 fields captured
Conversation becomes operating data
DISCOVERY86%QUALIFICATION92%READINESS79%
PurposeResidenceUnit3 BRArea150sqm+Budget12MPriorityPaymentTimeline1–2 mo
PROPERTY INTERESTQUALIFICATIONMEETING + FOLLOW-UPJOURNEY + SOURCE
02ESTEXA builds usable intelligence
CLIENT 360°Complete operating picture
LIVE
86VERY HOT
CURRENT ACTIONMeeting ScheduledASSIGNED SALESSales Team ALAST INTERACTIONWhatsApp · TodayNEXT ACTIONPrepare 3 options
OPPORTUNITY VALUEEGP 12.8MCLOSE PROBABILITY79%
PIPELINEMeetingOPERATIONAL BUCKETVery HotAI JUDGMENTPreserved
SMART SUMMARY

Serious residence buyer with clear budget, payment priority and a meeting as the real next action.

NEXT BEST ACTIONPrepare the top 3 options before the 6:00 PM meeting→
03Sales receives an understood opportunity — not just a lead
HUMAN + AI CONTROLAI recommends. Humans stay in control.
LIVE
AI SCORE86PIPELINEMEETINGMODEHUMAN
AI JUDGMENT86 · VERY HOTHUMAN MODEACTIVE
AICONTROL LAYERHUMAN
PIPELINE CONTROLMeeting ScheduledReturn to AILEAD SCORE CONTROL86 / 100AI preservedWHATSAPP MODEAI → HUMANHuman Takeover
Manual decisions change execution without erasing the original AI judgment.
04Human judgment sits on top of AI intelligence
MANAGEMENT + OPERATIONSDirection becomes execution
READ
PRIORITY01DUETODAYOWNERSALES A
Prioritize this client today. Prepare 3 options before the meeting and validate the payment plan.
1Management direction→2Assigned sales→3Specific action
ACTIVE MEETINGTomorrow · 6:00 PMASSIGNED SALESSales Team AFOLLOW-UPBefore meeting · Today
✓ Read by Sales · full context attached16:58
05Management does more than leave a note — it directs the next action
COMPLETE ACTIVITY & AUDITInstitutional client memory
64
EVENTS64ACTORSAI + HUMANTRACEABILITY100%
SOHILA CLIENT UPDATEDClient intelligence updated · 16:42
01
SOHILA REPLY LOGGEDAI reply stored · 16:45
02
HUMAN WHATSAPP SENTSalesperson contacted client · 16:48
03
WHATSAPP MODE CHANGEDAI → HUMAN · 16:51
04
MEETING CREATEDTomorrow · 6:00 PM · 16:54
05
MANAGEMENT NOTEManagement direction logged · 16:57
06
06Every decision, message and change has a time, source and owner
COMPLETE CLIENT 360° CONTEXT LOCKED

One client. Complete context. Nothing gets lost.

From the first message to management direction and the sales meeting, ESTEXA keeps understanding, decisions and ownership in one live record.

64Conversation Events86%Intelligence CompleteHUMANSales Active6:00 PMMeeting Scheduled
AI SCORE PRESERVEDMANAGEMENT DIRECTION LOGGEDCOMPLETE AUDIT HISTORY
READY FOR SALES ACTIONNow the AI Sales Director starts with complete context and prepares the strongest recommendation instead of starting from zero.
→ AI SALES DIRECTOR
0102READY
The company remembers the client — not just one salesperson.Conversation → intelligence → Client 360 → control → audit → sales handoff

Give every salesperson…an expert AI Sales Director.

It receives the client context, searches the portfolio, ranks the strongest fits, compares commercial logic, calculates official and what-if scenarios, handles objections and prepares the next move — while human sales stays in control.

XESTEXAAI SALES DIRECTOR
LIVE DECISION WORKSPACE
01Context02Search03Decision04Finance05Objection06Execute07Team
CLIENT 360 CONTEXT RECEIVED
86VERY HOT
QUALIFIED OPPORTUNITY

Ahmed Hassan

Complete context — no rediscovery and no starting from zero.

Residence3 BR≤ 12MNew Cairo · MostakbalPayment flexibilityDecision · 1–2 monthsMeeting ready
7 SIGNALS LOCKEDThe AI Sales Director received everything the system knows about the client.→ PORTFOLIO INTELLIGENCE
Sales expertise is no longer trapped in one person’s head.Faster onboarding · less manager dependency · stronger, more consistent sales decisions

Every day in sales…becomes clear management direction.

A daily CRM workflow feeds the Executive Intelligence Agent. It analyzes performance, identifies priority clients and project demand, detects risks and opportunities, and turns the day into a management-ready executive brief and action plan.

XESTEXAEXECUTIVE INTELLIGENCE
DAILY CRM WORKFLOW
01Handoff02Daily Data03Projects04Priority05Decision06Brief07Management
SALE IN MOTION → DAILY EXECUTIVE INTELLIGENCE
LATEST SALES DECISION
AH
Ahmed HassanVERY HOT · 86
AI SALES DIRECTORMountain View iCity recommended
Meeting tomorrow · 6:00 PM
CRM EVENT→
DAILY CRM WORKFLOW
EI

EXECUTIVE INTELLIGENCE AGENT

Ahmed’s decision becomes one signal inside the daily snapshot of every client, rep and sales activity.

DAILY CRM ANALYTICS RECEIVED
CLIENT 360→AI SALES DIRECTOR→EXECUTIVE INTELLIGENCE
DAILY EXECUTIVE BRIEF · MANAGEMENT READYWhat happened · what matters · who needs attention · what to do next

The new generation of real estate sales operations.Automation keeps every step moving.

ESTEXA automates the operating flow end to end: leads can enter from any source, thousands of records can be reviewed and added in one batch, every lead is routed to the right salesperson by load and capacity, follow-ups and meeting reminders move automatically, and every outcome becomes the next action — with full human control whenever needed.

XESTEXASALES OPERATIONS INTELLIGENCE
AUTOMATION RUNNINGHUMAN OVERRIDE READY
01Handoff02Bulk Intake03Auto Routing04Human Control05Follow-up Reminder06Meeting Reminder07Next Action
MANAGEMENT ACTION READY → SALES EXECUTION
EXECUTIVE INTELLIGENCE
18FOLLOW-UPS NEED ACTION TODAY

Management knows what matters. ESTEXA now turns that direction into coordinated team execution.

MANAGEMENT ACTION READY ✓
DECISIONEXECUTEOPERATION
X
ESTEXASALES OPERATIONS INTELLIGENCE
LEADS→OWNERS→NEXT ACTIONS
LIVE EXECUTION LAYER
INTAKE→ROUTE→REMIND→FOLLOW THROUGH
Automation runs the operation. Humans step in when judgment is needed.Automation by default → intelligent routing → reminders → Client 360 → next action

Management sees the whole picture.Everyone else sees only what they own.

Every ESTEXA user has an individual account and a role-defined access scope. Authorized management can move from the company view into any permitted team, salesperson, Client 360, conversation, pipeline, meeting, follow-up or audit event, while Team Leaders and Sales only receive the data inside their responsibility.

XESTEXAEXECUTIVE CONTROL TOWER
AUTHORIZED MANAGEMENTLIVE COMPANY VIEW
01Control Room02Live Company03Client Journey04Team Leader05Sales Scope06Access Gate07Full Command
EXECUTIVE CONTROL TOWER · REAL-TIME COMPANY VIEW
THE DECISION MAKER

Everything happening in the company converges in front of the decision maker.

From team and client to conversation, meeting, pipeline and audit — every layer opens from the same command center.

LIVE COMPANY3 TEAMS · 12 SALES
56 ACTIVE CLIENTS14 VERY HOT12 MEETINGS28 FOLLOW-UPS
UPDATED NOW · COMPANY SCOPE
LIVE CONVERSATIONAhmed Hassan

الدفعات أهم بالنسبة لي…

تمام، جهزت أنسب اختيار وميعاد بكرة 6.

OWNER VIEWING · RECORDED
ONE-CLICK DEPTHOPEN ANY LAYER
TEAM A →MARIAM ADEL →AHMED HASSAN · 360 →
AUTHORIZED ✓
USER AUTHENTICATEDROLE: OWNERACCESS SCOPE: COMPANY
The operation moves. Management sees. Access stays controlled.Full management visibility · role-based access · team scopes · conversation oversight

Every AI decision starts withyour company’s real portfolio data.

ESTEXA turns your company catalog into a living source of truth — projects, units, prices, payment data and availability stay structured, synchronized and traceable, so every recommendation, comparison and management insight is grounded in your own portfolio rather than generic inventory or invented numbers.

XESTEXAPORTFOLIO INTELLIGENCE
SOURCE OF TRUTHCOMPANY DATA ONLY
01Source of Truth02Catalog Sync03Live Portfolio04Price Intelligence05Availability06Grounded AI07Connected Intelligence
SOURCE OF TRUTH LOCKED

ESTEXA does not start from guesses — it starts from your own portfolio.

Projects, units, pricing, payment data and availability become one trusted data layer for every agent in the platform.

COMPANY CATALOGCompany-owned source dataCONNECTED
01PROJECTS1802UNITS37003PRICESCURRENT04PAYMENT PLANSSTRUCTURED05AVAILABILITYTRACKED
One company-owned source
X
ESTEXAPORTFOLIO CORESOURCE OF TRUTH
NO GENERIC INVENTORYNO INVENTED PRICES
AI CLIENT CONSULTANTKnows what can be offeredREAL UNITS · REAL TERMS
AI SALES DIRECTORRanks and calculates on real dataPORTFOLIO-GROUNDED
EXECUTIVE INTELLIGENCEUnderstands portfolio demandREAL DEMAND SIGNALS
AI does not guess what your company sells. It knows it from your data.One portfolio source of truth → every intelligent decision grounded
07 / 08ESTEXA · REAL ESTATE SALES OPERATING SYSTEM

ESTEXA gives real-estate sales companies a practical operating system — not another disconnected tool.

From sponsored lead to client AI, sales execution, automation, management, portfolio truth and the final executive decision — one connected operating cycle.

SCENE01 / 15
LEAD CAPTURE · ALL SOURCES CONNECTED
SPONSORED · MANUAL · BULK — ONE OPERATING FLOW

Every lead should enter one controlled sales journey — wherever it came from.

Sponsored-campaign leads can enter through integrations, while manual and bulk intake keep offline lists inside the same operating system.

SPONSOREDMANUALBULK
BUSINESS IMPACTOne intake layer means fewer leads living outside the CRM and less operational leakage from day one.
SPONSORED

Campaign Leads Enter the Flow

Integrations feed campaign leads into the same client operating cycle.

01
MANUAL

Add a Lead in Seconds

Name, phone, budget, interests and assignment start in one controlled record.

02
BULK

Move Large Lists Without Chaos

Excel, Sheets or paste with preview, validation and duplicate protection.

03
CONTROL

Human Choice or Smart Assignment

Assign a batch manually or let eligible leads enter the routing engine.

04
Sponsored Campaign SourceWhatsApp / Web IntegrationsManual Lead EntryExcel / Google SheetsPaste IntakeArabic + English HeadersPhone / Date / Budget ParsingDuplicate DetectionImport PreviewMultiple InterestsManual AssignmentAutomatic AssignmentSponsored Campaign SourceWhatsApp / Web IntegrationsManual Lead EntryExcel / Google SheetsPaste IntakeArabic + English HeadersPhone / Date / Budget ParsingDuplicate DetectionImport PreviewMultiple InterestsManual AssignmentAutomatic Assignment
08 / 08PRIVATE COMPANY EXPERIENCE

See ESTEXA operate in your company’s identity.

Add a few details, choose a premium brand mix, then run one complete client journey inside an environment carrying your company name.

ESTEXA→NOVA Real Estate
NR
BROKERAGE SALES OSNOVA Real Estate
LIVE PRIVATE ENVIRONMENTINTERACTIVE SIMULATION
WELCOMEAhmed Hassan
Sohila AIKoty AI
01
LIVE OPERATING JOURNEY

A new lead enters your operating flow

The enquiry is captured from the source and enters one controlled journey from the first second.

LEAD INTAKEEvery lead source enters one controlled flow
AUTO + MANUAL + BULK
AUTOMATIC CAPTURESarah Wilson · New LeadJUST NOW
Sponsored Campaign→Lead Captured→AI Ready
NO COPY / PASTE · SOURCE SAVED · JOURNEY CREATED
SOURCESPONSOREDDUPLICATE CHECKACTIVE ✓JOURNEYCREATED ✓NEXTAI QUALIFICATION
ESTEXA · BUILT AROUND YOUR COMPANY

That was one client journey. Imagine the same operating discipline across every lead, salesperson and manager in your company.

Your brand · Your data · Your AI team · Your automations · Your access rules

Build the real private environment for my company↗
THE NEXT STEP IN SALES GROWTH

Every opportunity, closer to a sale. With ESTEXA.

From the first conversation to the buying decision, ESTEXA gives your team a smarter operating system to convert more opportunities into sales — with faster execution, tighter follow-up and clearer decisions.

Explore Plans & Pricing↗
Client Intelligence · Sales Intelligence · Automation · Executive Intelligence